Entry • /
Plushies, but organised.
The shopfront lives by market: /uk/ and /us/. Humans are auto-routed from / (saved preference first, then browser hint).
Character-first
Retailer comparison
Affiliate-ready later
SEO-correct
SEO note: each market page uses a self-canonical. Equivalent pages use hreflang (not cross-canonical). Market-only items exist only where they’re actually available.
Explorer map
Pick your trail
This “map card” is a reusable component for guides, characters, and collection pages.
UK start
Most visitors begin here
US start
US retailers later